Our Press


Our flagship product, the Whitening Lightning Booster Pen is a revolutionary breakthrough in professional grade, at-home teeth whitening. Containing a powerful whitening agent that dissolves difficult-to-remove stains, without any damage to the tooth enamel. The Whitening Booster Pen is creating the new trend in teeth whitening. This advanced formula wipes away surface stains, leaving you with a healthy and sparkling white smile. The Whitening Lightning Super Booster Pen also freshens breath, kills bacteria and restores teeth to their natural white.

What makes our whitening products so unique?

Traditional whitening products use carbomide peroxide as the active ingredient. It is slow-acting and can cause pain with extreme tooth sensitivity and gum irritation. Our Whitening Lightning Super Booster Pen and our newly released Dial a Smile Professional Whitening Kit are made with 16% hydrogen peroxide which offers faster results without the sensitivity.

Imagine no spitting, no bulky trays, and no chair time in the dental office. Replace your expensive dental whitening with an innovative way to whiten your teeth at home or on the go. Just paint it on your teeth, let it dry, and PRESTO – whiten your teeth and fight stains any time, any place! Try the Whitening Lightning Super Booster Pen or Dial a Smile Professional Whitening Kit and never go back to strips or trays again.

We gave our amazing Whitening Lightning Booster Pen away at this year’s award shows. This critically acclaimed product has garnered attention world wide.

Hollywood's secret to a beautiful smile

ALANA STEWART Told @BeautyChannel10 at oscar suites Wed. Your travel whitening pen was her fav item at the lounge! - Alana Stewart, Actress
The best customer service Reps ever! I used my products this morning! Love them! - Michelle Stokes, Celebrity stylist
Love you guys!!! Thank u - Beverley Mitchell, TV Star, “7th Heaven”
Thank you so much for the great products! - Alexa Vega, actress, “Spy Kids“
We Love your products! Whitening Lightning is the best..Everyone should definitely check out @WhiteningLtning their products are amazing! - Dominic Scott Kay, Actor, “Charlotte’s Web,” “Pirates of the Caribbean at World’s End”