Whitening Lightning began as a mobile teeth whitening service in Los Angeles, California. In only 2 years, our product line has caught fire and surpassed all expectations. Our fabulous flagship product the Whitening Lightning Super Booster Teeth Whitening Pen is a revolutionary breakthrough in professional grade, at home teeth whitening that creates raving fans wherever it goes. Our whitening pens and professional home kit allow users to whiten their teeth and get the results they want when they want. No hassle, no messy trays, and no sensitivity! Now available in over 80 countries, Whitening Lightning has garnered more attention than ever imagined and shows no sign of slowing down.
Our products are a celebrity favorite- given in the celebrity gift bags at the 2011 Primetime Emmy Awards, 2012 Academy Awards (The Oscars), and the Academy of Country Music Awards (CMA). We were even named a Top 5 Pick by NBC News. It's no wonder our company has grown by more than 1000% over the last 18 months. Featured in high profile magazines like In Style, Soap Opera Weekly, OK Magazine, US Weekly, and many many more, our Super Booster Whitening Pen was recently dubbed "a Must Have for Every Woman's Purse." Our fans have grown our social media presence by leaps and bounds. The Whitening Lightning brand is currently gaining an average of 500-1000 fans and followers each day via our Twitter, Facebook, YouTube, and Pinterest presence.
Whitening Lightning mantra is problem solving. Our products are designed to trigger the response "why didn't someone think of this sooner?" People avoid using traditional whitening products because they cause sensitivity and are too messy and time consuming to use. Traditional whitening products use carbomide peroxide as the active ingredient. It is slow-acting and can cause pain with extreme tooth sensitivity and irritation. Our Whitening Lightning Super Booster Pen and our newly released Dial a Smile Professional Whitening Kit are made with hydrogen peroxide which offers faster results without the sensitivity. Additionally, our products are fast acting, easy to use, and can even be used while you sleep. We even offer an all natural botanical solution to teeth whitening in our ZERO White product line. Our latest home run hit, our Color Your Smile Lighted Lip Plumping Gloss, comes complete with a mirror and light built right in for that perfect smile every time you use it!
It's no surprise our ever expanding range of innovative beauty products are such a huge hit with Hollywood celebrities and fans alike!
Perhaps most importantly, all of our products are Cruelty Free and are never tested on animals!
So go ahead and give us a try. We promise you’ll love the new you. Guaranteed!
President & CEO